{
    "title": "Crodino lance \u00ab Spritz That Fits \u00bb avec Publicis Groupe Belgique. Et si le spritz sans alcool n'\u00e9tait plus r\u00e9serv\u00e9 qu\u2019\u00e0 l'ap\u00e9ro ?",
    "modified_at": "2026-05-22 08:00:08",
    "published_at": "2026-05-21 17:05:00",
    "url": "https://publicisgroupe-be.prezly.com/crodino-lance-spritz-that-fits-avec-publicis-groupe-belgique-et-si-le-spritz-sans-alcool-netait-plus-reserve-qua-lapero",
    "short_url": "http://prez.ly/vqHd",
    "culture": "fr_BE",
    "language": "FR",
    "subtitle": "De la strat\u00e9gie au gaming en passant par les pop-ups : un dispositif \u00e0 360\u00b0 pour repositionner le spritz non-alcoolis\u00e9",
    "slug": "crodino-lance-spritz-that-fits-avec-publicis-groupe-belgique-et-si-le-spritz-sans-alcool-netait-plus-reserve-qua-lapero",
    "body": "<p>Le spritz s&#039;est enferm&eacute; dans ses propres codes (l&#039;afterwork, la terrasse, le soleil). Pendant ce temps-l&agrave;, une g&eacute;n&eacute;ration &laquo; sober-curious &raquo; alterne ap&eacute;ritif alcoolis&eacute; et non-alcoolis&eacute; selon les envies, sans renoncer au plaisir. Et c&rsquo;est pr&eacute;cis&eacute;ment l&agrave; que Crodino, pionnier de l&rsquo;aperitivo sans alcool depuis 1965, a un r&ocirc;le &agrave; jouer : devenir le premier r&eacute;flexe quand on veut un spritz NA&hellip; &agrave; n&rsquo;importe quelle heure.</p><p style=\"text-align: justify\">C&rsquo;est toute l&rsquo;id&eacute;e de &laquo; Spritz That Fits &raquo;, imagin&eacute;e par Publicis Groupe Belgique : ancrer Crodino dans les instants du quotidien (au brunch, apr&egrave;s le sport, entre deux rendez\ufffcvous) et transformer ces moments ordinaires en petites parenth&egrave;ses plus festives. Une plateforme int&eacute;gr&eacute;e allant de la strat&eacute;gie de contenu aux activations terrain, en passant par le gaming, la presse, l&rsquo;influence et le m&eacute;dia.</p><h4 id=\"des-pop-ups-pour-prouver-le-concept-sur-le-terrain\" ><strong>Des pop-ups pour prouver le concept sur le terrain</strong></h4><p style=\"text-align: justify\">Plut&ocirc;t que d&#039;affirmer sa promesse, Crodino la d&eacute;montre. La marque investit cinq lieux du quotidien &agrave; Bruxelles et Anvers avec des pop-up bars &eacute;ph&eacute;m&egrave;res, chacun &agrave; un moment diff&eacute;rent de la journ&eacute;e, ancr&eacute; dans un rituel local. Et pas n&#039;importe quels lieux ! Les adresses les plus embl&eacute;matiques de leur cat&eacute;gorie : la glacerie incontournable, la friterie culte, le studio de reformer qui affiche complet, la boulangerie qui fait fureur sur les r&eacute;seaux, l&rsquo;&eacute;v&eacute;nement sportif dont tout le monde parle&hellip;</p><p style=\"text-align: justify\">Les gens viennent chercher ce qu&#039;ils aiment d&eacute;j&agrave; (leur glace, leur cornet de frites, ou leur couque) mais cette fois Crodino est l&agrave;, en bonus, avec un verre offert qui s&#039;int&egrave;gre naturellement dans leurs habitudes et qui prouve que le spritz non-alcoolis&eacute; a toute sa place, &agrave; n&rsquo;importe quel moment de la journ&eacute;e.</p><p style=\"text-align: justify\">Chaque activation est amplifi&eacute;e en ligne, avec des contenus sponsoris&eacute;s et des concours Instagram, pens&eacute;s pour prolonger l&rsquo;exp&eacute;rience et inviter de nouveaux visiteurs &agrave; d&eacute;couvrir les pop-ups.</p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><strong>\ud83c\udf5f Frituur Cong&eacute;</strong> <em>(Anvers)</em> &mdash; <em>Spritz that fits your Friday frituur ritual</em><br>\u200bVendredi 22 mai, 17h-21h30 De Fourneaustraat 54, 2600 Berchem</span></li><li><span><strong>\ud83d\udcaa Yoga Room</strong> <em>(Schaerbeek)</em> &mdash; <em>Spritz that fits your reformer era</em><br>\u200bSamedi 30 mai, 10h-14h La Caserne, Avenue de Roodebeek 18-20, 1030 Schaerbeek</span></li><li><span><strong>\ud83c\udfc3 Chillathlon x Wolf</strong> <em>(Anvers)</em> &mdash; <em>Spritz that fits your recovery</em><br>\u200bDimanche 31 mai, 12h-18h Godefriduskaai 30, 2000 Anvers</span></li><li><span><strong>\ud83e\udd50 Bakkerij Funk</strong> <em>(Anvers)</em> &mdash; <em>Spritz that fits your morning detour</em><br>\u200bMercredi 3 juin, 11h-15h Kronenburgstraat 41A, 2000 Anvers</span></li><li><span><strong>\ud83c\udf68 Miska</strong> <em>(Uccle)</em> &mdash; <em>Spritz that fits your sweet tooth</em><br>\u200bVenez go&ucirc;ter &agrave; notre sorbet exclusif au Crodino biondo !<br>\u200bMercredi 10 juin, 15h-19h 771B Chauss&eacute;e de Saint-Job, 1180 Uccle </span></li></ul><div\n    id='gallery-05ebb921-4774-40d7-a7b7-46f905037ded'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"pr-et-influence-pour-couvrir-les-pop-ups\" style=\"text-align: justify\"><strong>PR et influence pour couvrir les pop-ups</strong></h4><p style=\"text-align: justify\">L&#039;ensemble du dispositif est amplifi&eacute; par un volet relations publiques et influence, pens&eacute; pour g&eacute;n&eacute;rer des retomb&eacute;es media et de la conversation autour de chaque pop-up. En s&#039;associant &agrave; des figures locales comme Dorien Nuyts (Frituur Cong&eacute;) ou Dennis Van Peel et Ruben Van de Sande (Bakkerij Funk), Crodino s&#039;ancre dans la culture urbaine, l&agrave; o&ugrave; elle se vit au quotidien. Des journalistes et micro-influenceurs sont &eacute;galement invit&eacute;s &agrave; vivre l&#039;exp&eacute;rience sur place, pour en parler avec authenticit&eacute; plut&ocirc;t qu&rsquo;&agrave; partir d&rsquo;un brief. Un choix d&eacute;lib&eacute;r&eacute; qui privil&eacute;gie la cr&eacute;dibilit&eacute; au reach.</p><h4 id=\"du-terrain-au-gaming-un-jeu-video-pour-prolonger-lexperience\" style=\"text-align: justify\"><strong>Du terrain au gaming : un jeu vid&eacute;o pour prolonger l&#039;exp&eacute;rience</strong></h4><p style=\"text-align: justify\">Le concept se prolonge dans un jeu vid&eacute;o en pixel-art, pour &eacute;tendre l&rsquo;exp&eacute;rience &laquo; Spritz That Fits &raquo; au-del&agrave; des pop-ups et toucher une audience encore plus large. Le joueur incarne le Spritz Runner et traverse trois univers directement inspir&eacute;s des pop-ups : la boulangerie, le studio de yoga et la friterie. En collectant des bouteilles de Crodino et en esquivant des obstacles, chaque run aboutit &agrave; un &laquo; Spritz Profile &raquo; personnalis&eacute;. Le jeu sera promu sur Twitch via des streamers et influenceurs pour toucher une audience Gen Z. </p><p style=\"text-align: justify\">Avec &laquo; Spritz That Fits &raquo;, Publicis Groupe Belgique orchestre un dispositif de marque complet et prouve, pop-up apr&egrave;s pop-up, que le spritz non-alcoolis&eacute; n&#039;attendait qu&#039;une chose : qu&#039;on lui fasse de la place.</p><p style=\"text-align: justify\">Crodino se d&eacute;guste tel quel, dans un verre &agrave; spritz rempli de gla&ccedil;ons, agr&eacute;ment&eacute; d&rsquo;une belle tranche d&rsquo;orange. Crodino propose deux variantes, chacune offrant une exp&eacute;rience de saveur unique :</p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><strong>Crodino Rosso</strong>, &agrave; base d&rsquo;orange sanguine, marqu&eacute; par une amertume &eacute;pic&eacute;e et une &eacute;l&eacute;gante robe ambr&eacute;e, reflet de la tradition et du caract&egrave;re de la marque.</span></li><li><span><strong>Crodino Biondo</strong>, &agrave; base d&rsquo;orange, plus l&eacute;ger et fruit&eacute;, apportant une note fra&icirc;che et p&eacute;tillante, id&eacute;ale pour celles et ceux en qu&ecirc;te d&rsquo;une d&eacute;gustation subtile et raffin&eacute;e.</span></li></ul><p>&nbsp;</p><div\n    id='gallery-295b9840-4573-4884-8dbf-7453e5b096e4'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='XS'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: center\"><br>\u200b&mdash; FIN DU COMMUNIQU&Eacute; DE PRESSE \u200b &mdash;</p><p style=\"text-align: center\">&nbsp;</p><h4 id=\"credits\" >Credits</h4><p style=\"text-align: justify\"><strong>Client:</strong> Campari Group - Alexia Bertin, Nicolas Otero, No&eacute;mie Legrenzi, Francesca Arcangeli </p><p style=\"text-align: justify\"><strong>Agency:</strong> Publicis Groupe Belgium</p><p style=\"text-align: justify\">Client Lead: Ellen Sonck</p><p style=\"text-align: justify\">Account Director: Caroline Ropsy</p><p style=\"text-align: justify\">Account Managers: Michael Corens &amp; Capucine Gas</p><p style=\"text-align: justify\">Creative Director: Maarten de Maayer</p><p style=\"text-align: justify\">Senior Content Creatives: Louise Vankueken &amp; Jeroen Van Laethem</p><p style=\"text-align: justify\">Content Creatives: Yne Mommaerts &amp; Katoo Derks</p><p style=\"text-align: justify\">Content Account Manager: Ikram Soussi</p><p style=\"text-align: justify\">Senior Content Strategist: Christina Goosdeel</p><p style=\"text-align: justify\">Head of PR &amp; Influence: Astrid Mattelaer</p><p style=\"text-align: justify\">Senior PR Account Manager: Mathias Reneaux</p><p style=\"text-align: justify\">PR Account Manager: C&eacute;line Cartilier</p><p style=\"text-align: justify\">Head of Content: Kathleen Van den Bril</p><p style=\"text-align: justify\">Head of Art: Sacha Lempereur</p><p style=\"text-align: justify\">Content Designers: Benoit Germeau &amp; Christopher Goossens</p><p style=\"text-align: justify\">Design &amp; DTP Lead: Romaine Dhainaut</p><p style=\"text-align: justify\">Print Producer: Marleen Hemeleers</p><p style=\"text-align: justify\">Media Planning Director: Margaux Monacelli</p><p style=\"text-align: justify\">Media Planning Executive: Fiona Jadot</p><p style=\"text-align: justify\"><br>\u200b<strong>External Production:</strong> Spacefwd &amp; Crolle</p><div class=\"release-content-contact\" id=\"contact-2d3e5476-1dfb-41ac-aa00-4b1f95fe5358\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Astrid Mattelaer</strong>\n        <em class=\"release-content-contact__description\">Head of PR &amp; Influence, Publicis Groupe Belgium</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:astrid.mattelaer@publicisgroupe.be\"  class=\"release-content-contact__details-list-item-link\" title=\"astrid.mattelaer@publicisgroupe.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>astrid.mattelaer@publicisgroupe.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 (0) 479 73 29 47\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 (0) 479 73 29 47\"><svg class=\"icon icon-phone release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-phone\"></use>\n            </svg>+32 (0) 479 73 29 47</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://publicisgroupe.be/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"publicisgroupe.be\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>publicisgroupe.be</a></li></ul>\n    </div>\n</div>",
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