{
    "title": "Carrefour et Publicis Groupe c\u00e9l\u00e8brent le retour du printemps avec Croc\u2019prix",
    "modified_at": "2026-03-18 12:11:44",
    "published_at": "2026-03-18 12:33:00",
    "url": "https://publicisgroupe-be.prezly.com/carrefour-et-publicis-groupe-celebrent-le-retour-du-printemps-avec-crocprix",
    "short_url": "http://prez.ly/hk9d",
    "culture": "fr_BE",
    "language": "FR",
    "subtitle": "Avec les premiers rayons de soleil et les journ\u00e9es qui s\u2019allongent, Carrefour c\u00e9l\u00e8bre le printemps en fleurs et en couleurs avec Croc\u2019prix et ses \u00ab promo \u00e0 croquer \u00bb. Ce rendez-vous printanier illustre l\u2019engagement de Carrefour en faveur du pouvoir d\u2019achat de ses clients, tout en donnant envie de profiter pleinement de cette p\u00e9riode de renouveau.",
    "slug": "carrefour-et-publicis-groupe-celebrent-le-retour-du-printemps-avec-crocprix",
    "body": "<p>&Agrave; travers cette &eacute;dition, l&rsquo;enseigne montre concr&egrave;tement comment elle s&rsquo;adapte aux rythmes de vie de ses clients et reste attentive &agrave; leurs attentes saisonni&egrave;res. Entre pique-niques entre amis au parc, repas de P&acirc;ques en famille ou pauses gourmandes au soleil, Croc&rsquo;prix propose des promotions pens&eacute;es pour rendre ces plaisirs de printemps accessibles &agrave; tous, sans compromis sur le budget.</p><p style=\"text-align: justify\">C&rsquo;est donc avec un arrosoir &agrave; la main ou un bouquet de fleurs fra&icirc;chement cueilli que Croc&rsquo;prix, imagin&eacute; par Publicis Groupe Belgique, vient remplir sa mission : mettre en lumi&egrave;re des promos &agrave; croquer et guider les consommateurs vers les produits du quotidien Carrefour &agrave; petit prix.</p><p style=\"text-align: justify\">La campagne s&rsquo;appuie sur un dispositif m&eacute;dia en TV, (D)OOH, radio et digital. L&rsquo;objectif est d&rsquo;assurer une visibilit&eacute; maximale des promotions et de g&eacute;n&eacute;rer du trafic en magasin tout au long de la saison.</p><div id=\"video-8a6fb539-ad5c-4a98-a909-f49a3f9be84d\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2Ff87618c5-bb34-4231-8e2e-663f76411ab5%2FCarrefour%2520DOOH%2520W13%2520Spring%2520Campain%2520LOR%2520v4C_PREVIEW%2520NO%2520AUDIO%25203Mbs.mp4%23_cb1773836994&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"bookmark-806e4882-ac43-4a3f-8d41-f2b895cb06ff\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://soundcloud.com/publicisgroupe_be/crocprix-printemps-2026?si=6110ec565e284a16baad9666d8262400&amp;utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fi1.sndcdn.com%2Favatars-uzaJUEyGfReLPq5T-X6DleQ-t500x500.jpg?ar=1%3A1&amp;fit=crop&amp;s=7ddc22367e26323b212bbe189c0a5c5a)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://soundcloud.com/publicisgroupe_be/crocprix-printemps-2026?si=6110ec565e284a16baad9666d8262400&amp;utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"806e4882-ac43-4a3f-8d41-f2b895cb06ff\"\n           >\n                Croc&#039;prix Printemps 2026 by Publicis Groupe Belgium            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                Libert\u00e9. Curiosit\u00e9. Cr\u00e9ativit\u00e9.            </div>\n        \n        <a href=\"https://soundcloud.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fsoundcloud.com%2Fpublicisgroupe_be%2Fcrocprix-printemps-2026%3Fsi%3D6110ec565e284a16baad9666d8262400%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing&newsroom=431f6f15-5446-4a3c-8b3e-49576f9da185\" aria-hidden=\"true\" />\n            SoundCloud        </a>\n    </div>\n</div>\n<p>Ainsi, Carrefour continue de renforcer sa perception prix de mani&egrave;re fra&icirc;che et ludique gr&acirc;ce &agrave; Croc&rsquo;prix, qui s&rsquo;impose progressivement comme un rep&egrave;re visuel et sonore qui &eacute;voque imm&eacute;diatement les promotions de l&rsquo;enseigne.</p><div id=\"video-087e7384-6d18-424b-97c6-2527eb9d26a6\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fyoutu.be%2FQbw3F7INDMU%23_cb1773926535&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p style=\"text-align: center\">&ndash; FIN DU COMMUNIQU&Eacute; DE PRESSE &ndash; </p><h4 id=\"credits\" >Credits</h4><p>Client: CARREFOUR - Valerie De Smet, C&eacute;line Wildschutz, Charlotte Lombard, Julietta Karapetjan</p><p>Creative Director: Maarten de Maayer</p><p>Creatives/concept providers: Daniel Vanden-Broucke &amp; Philippe Dorval</p><p>Copywriter NL: Wim Corremans</p><p>Copywriter FR: Philippe Dorval<br>\u200b<br>\u200bClient Lead: Joy Pyl</p><p>Account Director: Angela De Greve</p><p>Account Manager: Marie Simon</p><p>Account Executive: Huyen-Anh Huynh </p><p>Sr Brand &amp; Campaign Strategist: Lise Tran</p><p>Brand &amp; Campaign Strategist: Meissa Dib</p><p>Head of Art: Sacha Lempereur</p><p>Design &amp; DTP Lead: Romaine Dhainaut</p><p>Creative Designer: Mauro Cordella</p><p>Sr Infographist/DTPer: Fran&ccedil;ois Baudon</p><p>Print Producer: Marleen Hemeleers</p><p>Production Lead: Daan Feytongs &amp; Dominique Ruys</p><p>Video Editor: Federico Colella</p><p> Digital Producer: Teo Rasmerita</p><p>Motion Designer: Thierry Vandermeulen</p><p><strong>External production</strong></p><p>Production or radio house: Bleu Nuit</p><p>Photographer: The Image Factory</p><div class=\"release-content-contact\" id=\"contact-4a6df181-9f73-41a5-9be2-1183f0839759\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Astrid Mattelaer</strong>\n        <em class=\"release-content-contact__description\">Head of PR &amp; Influence, Publicis Groupe Belgium</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:astrid.mattelaer@publicisgroupe.be\"  class=\"release-content-contact__details-list-item-link\" title=\"astrid.mattelaer@publicisgroupe.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>astrid.mattelaer@publicisgroupe.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 (0) 479 73 29 47\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 (0) 479 73 29 47\"><svg class=\"icon icon-phone release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-phone\"></use>\n            </svg>+32 (0) 479 73 29 47</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://publicisgroupe.be/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"publicisgroupe.be\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>publicisgroupe.be</a></li></ul>\n    </div>\n</div>",
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            "caption": "cdn.uc.assets.prezly.com/f87618c5-bb34-4231-8e2e-663f76411ab5/Carrefour%20DOOH%20W13%20Spring%20Campain%20LOR%20v4C_PREVIEW%20NO%20AUDIO%203Mbs.mp4",
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            "embed": "<div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2Ff87618c5-bb34-4231-8e2e-663f76411ab5%2FCarrefour%2520DOOH%2520W13%2520Spring%2520Campain%2520LOR%2520v4C_PREVIEW%2520NO%2520AUDIO%25203Mbs.mp4%23_cb1773836994&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>"
        },
        {
            "caption": "Croc'prix Printemps (Publicis Groupe Belgium 2026)",
            "thumbnail": "https://img.youtube.com/vi/Qbw3F7INDMU/maxresdefault.jpg",
            "url": "https://www.youtube.com/watch?v=Qbw3F7INDMU",
            "embed": "<div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fyoutu.be%2FQbw3F7INDMU%23_cb1773926535&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>"
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